Basic Financial Literacy · @basicfinancialliteracy

Making money make sense for millions.

I'm Patrick Di Cesare - a financial content creator who has generated over 500 million impressions through written and video content that turns complex money topics into everyday clarity.

500M+
Content impressions
600K+
Social followers
5+
Fortune 500 campaigns
Patrick Di Cesare portrait
Patrick Di Cesare
Founder, Basic Financial Literacy
Social media campaigns with
Intuit
ADP
Microsoft
Quicken
AARP
Featured in

Quoted by the outlets you read.

Cited as a personal finance expert in national publications and podcasts.

What I do

Financial content that actually lands.

Short-form video, long-form breakdowns, and campaign creative built for the platforms where audiences already live. Every post is written to be understood - then remembered.

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Brand Campaigns

Sponsored content and creative direction for Intuit, ADP, Microsoft, Quicken, AARP and more.

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Video & Reels

Punchy short-form video engineered for scroll-stopping performance across Instagram, TikTok and YouTube.

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Written Content

Newsletters, threads and captions that translate finance for everyday readers - no jargon, no fluff.

For advisors & firms

I consult with financial advisors and firms on digital marketing.

I help RIAs, broker-dealers and independent advisors build content strategies, short-form video systems and social-first brands that turn followers into qualified prospects.

BFL Advisor Marketing

The same playbook that grew Basic Financial Literacy to 600,000+ followers - applied to financial advisory practices that want to market smarter in a digital-first world.

  • Short-form video strategy & scripting
  • Social media brand positioning
  • Content systems for advisors & staff
  • Campaign creative & compliance-aware workflows
Latest from the blog

Best travel credit cards: Venture X vs. Sapphire Preferred vs. Amex Gold.

A head-to-head comparison of three popular travel rewards cards - benefits, pros, cons, and the one I personally carry.

Credit Cards

If you travel even a few times a year, the right card can pay for itself. I break down the Venture X, Sapphire Preferred, and Amex Gold to help you pick the best fit.

  • Annual credits and lounge access explained
  • Transfer partners and earning rates compared
  • My personal pick and why it works for me

Have a campaign in mind?

I partner with brands, publishers and platforms serious about reaching financially engaged audiences at scale.

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